PRO Advertising
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TRAINING
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PRO
Advertising

from strategy to results

A practical course that will teach you how to create advertising campaigns that bring customers and profits.

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24/7 access to the course
Real projects
Certificate of completion
Expert practitioners
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Advertising Strategy is a great career path at the
intersection of analytics, product and marketing

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Develop a product development strategy and directly infuse on key business indicators.

Get more interesting tasks and projects, accelerate your professional growth and increase your salary.

Build your career to top positions – become a marketing director or sales manager and reach new heights in the professional sphere.

$1,400

Average monthly salary

1100+

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Who is this course for?

Beginners in advertising

Want to quickly enter the profession and start earning?

Master the basics and first practical skills to take paid orders already during the course.

Practicing marketers

Already working in digital but want to dig deeper into strategies?

Learn not just how to set up ads, but how to create campaigns that generate revenue, not just reach.

Business owners and startups

Want to promote your product without overpaying agencies?

Understand how to run ads that pay off and control your budget without intermediaries.

How will you learn

Video lessons

Learn anywhere, anytime - our educational platform is at your fingertips! Access lessons 24/7 so you can repeat material at your own pace.

1

Expert Practitioners

Get feedback from current experts in digital marketing and advertising. Our experts will analyze your advertising campaigns, share proven techniques and help you avoid common mistakes that drain your budget.

2

Practice

Real cases, work with advertising offices and live examples are waiting for you. Each completed task is a step towards success and that not just like, but bring money!

3

Chat Community

Communicate, ask questions and discuss solutions in the closed Telegram chat.
Here you will find support, useful acquaintances and inspiring examples from colleagues!

Reviews from our graduates

The expert team of our course

Artem Durov

Artem Durov

Contextual advertising expert

Former head of performance-marketing department at AGIMA.

Realized projects for:

  • • Alfa-Bank (Alfa-Click)
  • • Auto business (Audi, BMW)
  • • B2B segment (1C-Bitrix)
Artem Durov

Anna Shelegen

Targeted advertising specialist

8+ years in digital marketing.

Customized campaigns for brands in niches:

  • • E-commerce (Wildberries, Ozon)
  • • Beauty-industry (L'Oréal, Eveline)
Artem Durov

Lara Furs

Creative Director

12 years in advertising agencies (BBDO, Red Keds).

Author of viral campaigns for:

  • • FMCG (Pepsi, Unilever)
  • • Telecom (MTS, Beeline)
  • • Social networks (VK, Odnoklassniki)
Artem Durov

Max Barysh

Data-driven marketer

Ex-Head of Marketing at Lamoda.

Specialization:

  • • Big data analytics in retail
  • • Customer LTV forecasting
  • • Advertising automation via AI

Course Program

  • Introduction
  • Key Definitions and Concepts
  • Key Definitions and Concepts
  • A Brief History of Advertising
  • Types of Advertising
  • Advertising Goals and Objectives
  • Practice file
  • Quiz
  • Market Research and Competitor Analysis
  • Identifying and Segmenting Target Audiences
  • Understanding Consumer Behavior and Psychology
  • Practice file
  • Quiz
  • Brand Identity and Positioning
  • Brand Messaging and Voice
  • Brand Storytelling and Personality
  • Practice file
  • Quiz
  • Advertising Budgeting Methods
  • Selecting the Right Media for Advertising
  • Advantages and Disadvantages of Each Advertising Channel
  • Practice file
  • Quiz
  • Generating Ideas and Creating Advertising Campaigns
  • Different Advertising Formats
  • Copywriting Principles and Writing Advertising Content
  • Practice file
  • Quiz
  • Key Performance Indicators (KPIs)
  • Advertising Campaign Analysis Tools
  • Continuous Optimization and Improvement
  • Practice file
  • Quiz
  • Content Marketing and SEO
  • Social Media Advertising
  • Email Marketing
  • Mobile Marketing
  • Practice File
  • Quiz
  • Cultural Considerations and Localization
  • Choosing the Right Strategy for Global Markets
  • Managing International Supply Chains and Distribution
  • Practice File
  • Quiz
  • Artificial Intelligence and Machine Learning in Advertising
  • Virtual and Augmented Reality in Advertising
  • The Role of Blockchain and Cryptocurrencies in Advertising
  • Practice File
  • Quiz
  • PPC Basics: What Every Marketer Needs to Know
  • Selecting the Best PPC Platforms for Your Goals
  • Discovering High-Value Keywords for Maximum ROI
  • Proven Tactics for Early Wins in PPC Campaigns
  • Practice File
  • Step-by-Step Guide to Building Your First PPC Campaign
  • Writing Ad Copy that Drives Clicks and Conversions
  • Smart Budgeting and Bidding Strategies for PPC Success
  • Advanced Techniques for Structuring PPC Campaigns
  • Secrets to Building and Scaling High-Performing Ad Groups
  • Efficiently Managing and Scaling Multiple Campaigns
  • Practice File
  • Tracking and Measuring PPC Performance Like a Pro
  • Boosting Your Quality Score: Insider Tips and Tricks
  • Mastering A/B Testing for Smarter Ad Decisions
  • Analyzing Key Metrics to Improve Campaign Performance
  • Practice File
  • Maximizing Results with Strategic Ad Extensions
  • Harnessing Automation for Smarter PPC Management
  • Advanced Targeting Tactics for Better Audience Reach
  • Remarketing Strategies to Re-Engage Your Audience
  • Using Customer Data for Hyper-Targeted Campaigns
  • Practice File
  • Fixing Low CTR: Strategies to Boost Click-Through Rates
  • Reducing High CPC with Cost-Effective Techniques
  • Advanced Conversion Tracking for Better Insights
  • Optimizing Landing Pages for Higher Conversion Rates
  • Overcoming Campaign Fatigue: Keeping Ads Fresh and Effective
  • Troubleshooting Common PPC Issues and Errors
  • The Art of Effective Communication: Connecting with Clarity
  • Active Listening: Techniques for Better Understanding
  • Building Strong Team Communication for Collaboration
  • Conflict Resolution and Negotiation: Strategies for Win-Win Outcomes
  • Effective Decision-Making: Frameworks and Techniques
  • Analyzing and Evaluating Options for Better Choices
  • Data-Driven Decision-Making: Leveraging Insights for Success
  • Crisis Decision-Making: Staying Calm Under Pressure
  • Crafting Your Unique Leadership Style
  • Motivating and Inspiring Teams to Achieve Excellence
  • Guiding Teams Toward Success and Innovation
  • Leading Through Change: Managing Organizational Transitions
  • Prioritizing Tasks for Maximum Productivity
  • Top Time Management Tools and Techniques
  • Eliminating Time Wasters and Boosting Efficiency
  • Achieving Work-Life Balance: Strategies for Harmony
  • Project Management Essentials: The Fundamentals
  • Planning and Executing Projects for Success
  • Monitoring and Evaluating Project Performance
  • Risk Management: Mitigating Challenges in Projects
  • Creating Effective and Cohesive Teams
  • Fostering Collaboration and Teamwork
  • Evaluating and Improving Team Performance
  • Managing Diversity and Resolving Team Differences
  • Defining Your Unique Selling Point (USP): The Core of Your Brand
  • Creating a Brand Identity that Resonates with Your Audience
  • Crafting a Captivating Brand Story: Inspire and Connect
  • Differentiation Tactics: Winning in a Competitive Market
  • Aligning Your Value Proposition with What Customers Truly Want
  • Setting SMART Goals: The Blueprint for Marketing Success
  • Building a Winning Marketing Plan: From Vision to Execution
  • Budgeting Like a Pro: Maximizing ROI on Every Dollar
  • Resource Allocation: Doing More with Less
  • Mastering the Marketing Calendar: Consistency is Key
  • SEO and Content Marketing: Fueling Growth Organically
  • Social Media Mastery: Building Relationships and Engagement
  • Email Marketing: Turning Subscribers into Loyal Customers
  • Blogging and Vlogging: Creating Content That Converts
  • Webinars and Online Events: Real-Time Engagement That Works
  • Google Ads: Designing Campaigns That Deliver Results
  • Social Media Ads: Precision Targeting for Maximum Impact
  • ROI Tracking: Measuring and Optimizing Ad Performance
  • A/B Testing: Fine-Tuning Ads for Better Conversions
  • Programmatic Advertising: Smart Automation for Smarter Campaigns
  • Exploring Facebook Ads: Types, Benefits, and Use Cases
  • Launching Your First Facebook Ad Campaign: Goals, Targeting, and Budgeting
  • Optimizing Facebook Ads: Measuring Performance and Refining Strategies
  • Content Marketing on Facebook: Driving Traffic and Building Brand Loyalty
  • Influencer Marketing on Facebook: Expanding Reach Through Strategic Partnerships
  • Quantitative vs. Qualitative Data: Choosing the Right Approach
  • Primary Data Collection: Surveys, Experiments, and Focus Groups
  • Secondary Data Sources: Market Reports, Industry Trends, and Social Media Insights
  • Data Quality and Cleaning: Ensuring Reliable Insights
  • Data Management and Warehousing: Organizing for Efficiency
  • Introduction to Statistical Analysis: The Basics of Probability
  • Descriptive Statistics: Uncovering Patterns in Your Data
  • Inferential Statistics: Hypothesis Testing and Confidence Levels
  • Regression Analysis: Exploring Relationships Between Variables
  • Time Series Analysis: Forecasting Trends and Seasonal Shifts
  • Setting Campaign Goals: Defining Success Metrics
  • Tracking Website Traffic and User Behavior: Tools and Techniques
  • Measuring Campaign Performance Across Channels
  • Attribution Modeling: Assigning Credit to Marketing Efforts
  • Optimizing Campaigns for Maximum ROI
  • Understanding Customer Needs, Wants, and Motivations
  • Customer Segmentation: Tailoring Strategies to Audience Groups
  • Customer Lifetime Value (CLV): Measuring Long-Term Profitability
  • Customer Retention: Building Loyalty and Reducing Churn
  • Predictive Modeling: Identifying Upsell and Cross-Sell Opportunities

Your resume after completing the course

Digital Advertising Specialist

from $1500 per month

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Certificate

After successful completion of the course and all assignments, you will receive a certificate with a unique registration number, which confirms your qualification.

Skills:

  • Developing advertising strategies for business goals
  • Setting up and optimizing targeting and contextual advertising (Meta, Google, TikTok)
  • Analyzing competitors and market research
  • Creating sales creatives and texts
  • Working with advertising offices and analytics systems (Pixel, Google Analytics)
  • A/B testing of advertising campaigns
  • Preparing technical tasks for designers and copywriters
  • Calculating advertising budget and forecasting ROI
  • Adaptation of advertising for different platforms (social networks, search engines, RTB systems)
  • Presentation of results to clients and management

Course program

Introductory

$7

  • • Curriculum 3 module
  • • Lecture materials
  • • Downloadable resources
  • • Practical assignments
  • • Chat for students and tutors
  • • Assignment checker
  • • Access to the course - 1 week
  • • Without certificate

Basic

$39

  • • Training Program - 27 modules
  • • Lecture materials
  • • Downloadable resources
  • • Practical assignments
  • • Chat for students and supervisors
  • • Assignment checking
  • • Mentor feedback
  • • Access to the course - 3 months
  • • Certificate

Standard

$43

  • • Training Program - 31 modules
  • • Lecture materials
  • • Downloadable resources
  • • Practical assignments
  • • Assignment check
  • • Tutor feedback
  • • Chat room for students and tutors
  • • Access to the course - 6 months
  • • Certificate

Standard Plus

$52

  • • Individual mentor support
  • • Training Program - 31 modules
  • • Lecture materials
  • • Downloadable resources
  • • Practical assignments
  • • Error analysis and recommendations
  • • Chat for students and tutors
  • • Access to the course - 12 months
  • • Certificate
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Corporate

$480

  • • Groups of 5-10 people
  • • Training program - 31 modules
  • • Lecture materials
  • • Downloadable resources
  • • Practical assignments
  • • Assignment check
  • • Faculty feedback
  • • Chat for students and tutors
  • • Access to the course - 12 months
  • • Certificate

Why choose our courses?

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Real results from our students

Our students increase the conversion rate of advertising by an average of 65% and reduce the cost per lead by 30%. Apply what you learn immediately during the course - and get the first results before the course is over.

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Salary growth of graduates

After 3 months of training, our students increase their income by 1.5 times. That's because they know how to not just run ads, but make money from them.

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Employer recognition

9 out of 10 graduates receive offers from companies in the first month after the course. Employers appreciate them for their practical skills and ability to calculate the profit from advertising.

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Quick start in the profession

9 out of 10 graduates receive offers from companies in the first month after the course. Employers appreciate them for their practical skills and ability to calculate the profit from advertising.

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